Raising funds for a project isn’t an easy proposition for any organization. Both commercial and nonprofit organizations need to have funds when starting a new project. This can come from the buying and selling of goods and services, or it can come from a focused fundraising effort. There are many strategies to fundraising, but sometimes the simplest techniques are often overlooked. A few common sense solutions will help fundraising efforts and bring in more money for whatever project needs the revenue.
A planning document should be used to state the purpose of the fundraising effort, the goal of the event, the budget of the event, and several other factors. Each fundraising effort must be planned out well. Planning will help mitigate the unknown factors that always come up in these events.
A key to any fundraiser is bringing in help from outside. This help might be in the form of advertising, revenue, supplies, equipment, or even moral support. Every person involved in the event has contacts somewhere. Get the word out that the fundraising effort needs some help and don’t be shy.
3. Fundraiser Evaluation
After the plan is made and the partners are in place, look at how the fundraiser is shaping up. Is it on the right track and going according to the plan? How many kinks in the line have happened and how can these kinks be straightened out? Continue to evaluate the fundraiser even as the event kicks in to high gear. The unexpected always happens; keeping an eye on the whole process will help spot these surprises early.
4. Negotiating with workers and partners
Negotiating is a big part of fundraising. The organizer of an event often wants it to go exactly and he or she sees it in the mind’s eye. Of course, this never happens when reality hits. Be open to different ideas and don’t immediately drop the hammer on someone who disagrees.
5. Data Tracking
For any fundraising event, be it one that lasts for an extended period of time or an event that only occurs once, mining data can be used to help bring in funds. This data can be pulled from past events to show which donors donated the most and which donated consistently.
6. Marketing via social media
One of the easiest ways to market a fundraiser is through social media. Setting up a Facebook page, a Google + page, and a Twitter account is free and easy to use. Other sites like Pinterest and Instagram are social sites that help show off images associated with the event. Donors like to know what is happening with the money they donated; social media is a great way to communicate with them even after the fundraiser stops.
7. Stay Grounded
Not all fundraisers will bring in millions of dollars. Don’t let excitement rule the head. Stay realistic when planning the event so there doesn’t have to be a downward revision. A realistic idea of what money will be raised will also help when more money comes in than expected, so that allocation of the funds will be easier.
8. Professionals Can Help
Sometimes it is wise to get professional help when doing a fundraising event. This can be anything from people who know how to use digital products, to sign creators, artists, cooks, and many other professions. Often volunteers are excited to be a part but don’t have the skills necessary for the even to go smoothly. Be smart and know when professionals can help.
9. Discard What Isn’t Working
Every plan disintegrates when the heat of battle is reached. When evaluating the fundraiser, be sure to see what is working and what isn’t. If there isn’t a reason to keep what isn’t working, discard it and try something new. A good plan should have a solid foundation that can be easily modified. Remember to keep what is working and throw away what isn’t.
10. Keep A Detailed Budget
Every fundraiser needs a budget. This budget needs to include all the costs associated with the fundraiser, including what is being paid to any professionals working and the cost of the space and supplies. This budget also needs to have some wiggle room, money set aside for the unexpected. There are always items that break, more food that needs to be bought, or even a surprise guest that can help bring in more money. Keeping the event within the budget will only help bring in more money for the fundraiser.