The Promotional Market: A 18 Billion Dollar Industry

From promotional photo calendars to company branded t-shirts, the promotional market has never been bigger. With more and more companies trying to decide the most cost efficient route for their marketing and promotional budget, the industry is booming with many promotional channels for businesses to explore.

According to PPAI (Promotional Products Association International) the size of the promotional market in 2012 in the US was $18,497,562,929 (eighteen billion dollars) a growth of 4.3% over 2011

The Promotional Market was divided by categories as follows:


calendar promotion statistics The Promotional Market: A 18 Billion Dollar Industry

Photo Source:

The Takeaway

Wearables  - 28.92%

Other – 23.87%

Business Gifts  -10.8%

Brand Awareness – 8.83%

Trade Shows – 8.08%

Employee Relations & Events – 7.72%

Non-Profit Programs – 5.6%

Photo Calendars – 3.59%

When it comes to the breakdown by category and program (like brand awareness, employee retention,  and so on) the breakdown for 2012 looked like this:


calendar sales 2013 information The Promotional Market: A 18 Billion Dollar Industry

Photo Source:

“When it comes to branding marketing research and statistics from leading institutes show that promotional items are very effective, while cost of impressions through online advertising can run up pretty quick, and are limited in scope, the average cost per impression when it comes to promotional items is in the US only around $.005 cents per impression. Here are some of the leading items and the impressions they deliver per month” - Advertising Specialty Institute

Caps: 443 impressions

Shirts: 344 impressions

Calendars: 295 impressions

Electronics: 278 impressions

Bags: 1,078 impressions

Here are some interesting figures according studies sponsored by the PPAI (Promotional Products Association International) (2010 Promotional Products Fact Sheet)

90% of an audience consisting of the average American consumer reported currently owning or possessing a promotional product that they received in the last 24 months.

89% of consumers could recall the advertiser on a promotional product they had received in the past 24 months.

Business marketing research reveals 52% of respondents did business with the advertiser after receiving the promotional product. 52% of participants reported their impression was more favorable after receiving the item.

For more information on how you can make an impact on your company’s reach,recall and brand awareness, visit


 The Promotional Market: A 18 Billion Dollar Industry